Your story in sixty seconds

Transcript

Presented by The Podiana editorial team.

0:00Welcome to Podiana. Sooner or later every business owner is asked: so, what do you do? And most answer with a job title. Today we replace that with a story that takes sixty seconds and stays in people's heads.

0:15Part one, the origin. One sentence about the moment it started. Not the year you registered the company, but the day you got angry about something. I opened this workshop because nobody in town would repair a bike older than five years. That's a beginning.

0:32Part two, the promise. What is different for a customer because you exist? Say it plainly, in the words a neighbour would use. We fix it the same day, or we lend you one. No mission statements. A promise you can keep on a Tuesday afternoon.

0:49Part three, the proof. One concrete example, with a person in it. Last winter a nurse came in at seven in the evening with a broken chain. She rode home on it at half past. Proof turns a claim into a memory.

1:03Origin, promise, proof. Say it out loud, time it, cut until it fits into a minute. Then use it everywhere: at the counter, on your website, and when you sit in that chair over there, as a guest on Podiana.

1:18That was Podiana. Next week: how your episode ends up on your own website, and what search engines read from it.